How People Are Using AI For Personal Shopping

Shoppers are shifting from search-and-browse to agentic buying: people hand tasks to assistants that identify items from a photo, compare options, and even check out for them. Power users gush about “agentic commerce” flows that feel native—snap a couch, get exact matches, auto-fill preferences, purchase in a tap—while tinkerers wire simple buttons that jump from a scene to the best buy link. Experts frame the bigger 2025 shift: algorithms are becoming the real customers, so brands must persuade AI intermediaries as much as humans and prepare for malls and stores anchored by always-on shopping agents. Net: personal shopping is turning into delegated shopping—fast, visual, and automated—with the persuasion battle moving upstream to the agents that decide.

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